While consumers are largely protected against fraud, merchants are not!

Most every ecommerce web merchant has experienced fraudulent credit card charges and chargebacks, and merchants suffer considerable losses – first in unpaid merchandise, then in chargeback fees, and in building a case to fight the chargeback, etc. This is expensive, aggravating, and distracting to the merchant.

With Transaction Authentication (TA) from Surtify, E Commerce merchants can define which transactions to Surtify – example orders over $ 100, and customers will get an automated call to authenticate the transaction – this also creates a valid audit trail. For larger ticket items, Surtify can provide custom higher level of Surtify.

Surtify now offers Transaction Authentication for web merchants - a graceful, fully managed solution to help minimize fraudulent charges. For as little as ten cents, Surtify can help validate users by making contact with them via an automated call or SMS, while the buyer is still online.

Studies have shown that customer are more confident in making purchases when they know they are buying off a secure site, and the real-time call from Surtify helps enforce that confidence. Surtify is available as a fully managed hosted service or as an in-premise deployment. As a fully-managed service, there are no monthly fees and merchants only pay based on transactions.

The “Merchant Speak!” below shows what chargebacks can do!

Merchant Speak!

“Chargebacks threw me out of business!”

“My partner and I started a Pen Pal site in late 1990’s, and were the ‘cleanest’ friendship site with 12,000 free members, we were even judged to be the Top 100 websites in the world! This was elating, and we added some premium features. Sometime in 1999/2000 we decided charge a fee for use of premium features and in a few weeks well over 2,000 members signed up @ $ 10 a year. A month later we started getting hit with chargebacks - $ 10 for the charge and $ 15 in chargeback fee – in 2-months we were hit with about 800 chargebacks. We had to shut down our premium features and rely on advertising to offset some costs. I got out of the site due to the financial burden, today my partner charges fees but spends much time in validating the transactions”

“The thought of fraud is frightening”

A 25-year old leading New York based brick-n-mortar discount chain wanted to explore selling via the web, but have been reluctant to do so for fear of fraud. They finally put up their ecommerce site in Q4 of 2009 but verify every transaction over $ 100 with a phone call. With Surtify deployment in the works, they can now get more aggressive in their marketing and promotions.